Abstract
- Lately, Spotify uploaded a full-length live performance video stream onto its platform.
- Spotify is understood primarily for music streaming, however the firm has expanded its scope in recent times.
- I watched The Weeknd carry out on stage by way of Spotify — here is what it is like utilizing the service for long-form video consumption, and what it means for the way forward for the corporate.
Again in December, music streaming firm Spotify hosted its first-ever Billions Membership Dwell Present, which featured Canadian pop and R&B singer The Weeknd as its performing act.
The Weeknd was chosen because the performing act for the occasion, owing to the truth that he has garnered essentially the most songs in Spotify’s Billions Membership of any musical artist to this point, at 25 tracks.
Spotify’s The Billions Club is an unique playlist of songs which have achieved the coveted milestone of multiple billion lifetime streams on the platform. The Weeknd’s checklist of billion-plus hits contains well-known singles like Starboy, Blinding Lights, I Really feel it Coming, and Cannot Really feel My Face.
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The stay occasion, which was roughly 48 minutes in size, occurred on the Barker Hangar in Santa Monica, California, with an in-person viewers of near 2,000 listeners.
“This 45+ minute video expertise premieres solely on Spotify, a reward for the followers who made him a streaming legend. This isn’t only a live performance, it’s a celebration of a historic second in music,” says Marc Hazan, Vice President of Partnerships and Advertising and marketing at Spotify.

Spotify
Spotify is a well-liked audio streaming platform that gives music, audiobooks, and podcasts. It may be used on cell and on desktop, permitting you to hearken to music in a ton of various locations. You possibly can even obtain music to your smartwatch.
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I streamed The Weeknd’s BIllions Membership live performance to take a look at Spotify’s playback prowess
Total, the video playback expertise was a constructive one
I went forward and watched everything of the Billions Membership Dwell with The Weeknd: A Live performance Movie through Spotify — the corporate uploaded the video completely onto its streaming platform upon conclusion of the stay occasion.
My greatest takeaway was the relative smoothness of your complete expertise — Spotify is primarily an audio streaming service, and so I used to be considerably involved whether or not the video participant would wrestle to play again a full-length live performance with out buffering, stuttering or different frequent points. Fortunately, this wasn’t the case, and I had a simple playback expertise from begin to end.
My greatest takeaway was the relative smoothness of your complete expertise.
The addition of chapters — fast hyperlinks to varied track performances throughout the live performance — is a pleasant contact. I am a giant fan of any and all options that enable for straightforward navigation all through lengthier movies.
The desktop video participant interface itself, nevertheless, is pretty naked bones: it supplies a quantity slider, a play/pause button, skip ahead and backwards buttons, a mini participant, and a primary playback progress bar.
The one hitch I encountered was with the video pace toggle, which was unresponsive and did not enable me to pick out 1.5x or another setting. Switching over to the iOS Spotify app mounted this drawback for me. The cell expertise additionally introduced some further choices into the combo: a sleep timer, in addition to a shortcut to forged the stream onto one other machine.
Compared with extra dominant and entrenched video streamers like Netflix and YouTube, Spotify’s interface is pretty primary.
Compared with extra dominant and entrenched video streamers like Netflix and YouTube, Spotify’s interface is pretty primary. It lacks a devoted closed captions/subtitles possibility, and there is not any choice to manually regulate the decision to suite your preferences. These would all be glorious high quality of life additions that I would like to see added over time.

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Lately, Spotify has elevated the scope of its service
The corporate clearly desires to be seen as extra than simply an audio streaming platform
Spotify / Pocket-lint
Spotify was based as a music streaming service, with the corporate enjoying a key position in pioneering the recurring payment-based enterprise mannequin of music consumption.
At this time, nearly all of us entry our music by way of web streaming platforms, whether or not it’s massive tech options like , Amazon Music, or YouTube Music, or smaller gamers like Tidal or Pandora.
It is turn into clear in recent times, nevertheless, that Spotify is craving for an enlargement in total scope. The corporate has introduced each ebooks and podcasts into the fold, spending massive bucks on the latter type of media to safe the streaming rights for figures like Joe Rogan.
It is turn into clear in recent times, nevertheless, that Spotify is craving for an enlargement in total scope.
The addition of video content material within the type of live performance performances — as is the case with the Billions Membership Dwell with The Weeknd — is a logical subsequent step for the streamer if there ever was one.
I am slightly interested in what lies forward for Spotify in its medium to long-term future. There was some preliminary push again when the corporate took purpose on the podcasting scene, significantly by incorporating video podcasts into the app, with detractors feeling that it bloated the platform and made for a extra complicated consumer interface.
If Spotify can safe the rights to some massive identify characteristic movies and TV exhibits, I can envision a future by which the corporate takes on Netflix and different video streamers. That being stated, I imagine the important thing to Spotify’s success within the video scene would come right down to unique programming and in-house IP.
I imagine the important thing to Spotify’s success within the video scene would come right down to unique programming.
Clearly, the flexibility to stream video is not an issue for Spotify from a technical standpoint. If the corporate performs its playing cards proper, it would simply be capable to enhance the dimensions and scope of its content material operation.

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