YouTube Premium Lite: Reasonably priced Plan With Restricted Advertisements Nears Launch

Google has reportedly been creating a Lite model of YouTube Premium, which seems to be nearing its launch, according to Bloomberg. A brand new and extra inexpensive subscription plan is anticipated to be launched in international locations such because the U.S., Australia, Germany, and Thailand, catering to customers preferring watching non-music video content material with out committing to the total premium expertise.

Beforehand, YouTube examined an ad-free plan beneath the identify “Premium Lite,” but it surely was discontinued in 2023— Nevertheless, in October of the identical yr, Google confirmed to The Verge that it was engaged on an improved model of this providing. Paul Pennington, a YouTube consultant, beforehand acknowledged that the corporate goals to introduce a brand new subscription tier with largely ad-free video content material whereas planning to broaden its availability sooner or later. Nevertheless, particulars on the launch date, availability, and precise pricing stay unclear.

Premium Lite coming back?
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Based on leaks, YouTube Premium Lite is anticipated to price $11.99 monthly, which is half the worth of the total YouTube Premium subscription ($22.99). Not like the usual Premium plan, the Lite model should still embrace adverts in licensed music movies, YouTube Shorts, and search/shopping outcomes.

Moreover, Premium Lite won’t embrace entry to YouTube Music Premium, video downloads, or options like offline playback, background play, and screen-off listening. For comparability, the earlier YouTube Premium Lite was fully ad-free however was solely accessible in choose European international locations, together with Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

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