Abstract
- The Digital camera Management button on the iPhone 16 is not the helpful characteristic Apple thinks it’s.
- It falls quick on pace and it is not intuitive.
- It is symptomatic of innovation and have creep points on the firm.
Everyone knows at this level that the iPhone’s evolution has come to a crawl by way of significant additions. The iPhone 16 and 16 Pro are each wonderful telephones on their very own deserves, however should you personal an iPhone 14 or 15, there is no robust incentive to improve. Apple Intelligence might turn out to be an enormous deal as soon as it is fleshed out, however it’s not but, and the iPhone 16 sequence actually launched without it, regardless of it being plastered over each advert.
To provide individuals a extra quick cause to improve, one {hardware} change was the Digital camera Management button. Or as Apple calls it, “Digital camera Management” — I’ve even seen Apple executives dodge the “button” phrase in interviews. Any manner you have a look at it, it is not what it was promoted to be.
Apple iPhone 16
This 12 months’s iPhone 16 line blurs the road between the “Professional” and the base-level iPhone by providing a brand new digicam button and the Motion Button, alongside the A18 chip.

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The principles of images
Again to the drafting board for the iPhone 17
Apple
In my 20s and early 30s, I did loads of skilled images work, primarily weddings. Wedding ceremony shoots are a sort of crucible, since you may’t afford to make many errors. You will not get a second shot should you botch a key second just like the altar kiss. In consequence, I realized that execs ought to have an itchy set off finger and maintain capturing in bursts till a scene is over. Not less than considered one of your photographs is certain to be good that manner.
That leads me to the core concern with Digital camera Management: typically, it does not pace something up. Whereas I exploit it to open the Digital camera app and snap pictures, it all the time takes a few seconds for the app to launch, and I often discover myself having to press the button 3 times — the primary simply to wake my iPhone. These delays could be insupportable in professional work, and for any person, they may imply the distinction between catching a second and letting it slip by. I’ve already missed a number of nice pictures of my spouse and son.

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Digital camera Management can truly be slower than utilizing the in-app interface. There is a little bit of shutter lag, given {that a} touchscreen button will all the time be sooner than a mechanical one. Extra importantly, Apple’s half-press/swipe system for accessing settings (like Tone or Zoom) is non-intuitive and ceaselessly extra time-consuming than simply altering issues by app menus. It is practical when you adapt to it, however that is hardly a promoting level should you’re already comfy with the Digital camera app.
Digital camera Management can truly be slower than utilizing the in-app interface.
It is easy to make errors, too. It takes a number of tries to learn the way a lot strain to make use of, and should you maintain the button down too lengthy, video recording begins. Furthermore, the grip wanted to make use of Digital camera Management for capturing could make choosing focus factors on the fly more difficult.
Apple is certain to easy out a few of these points with software program updates and the discharge of the iPhone 17, however I will be blunt — for now, Digital camera Management simply is not a cause to purchase a brand new iPhone. Whereas it allows Visible Intelligence searches as effectively, I doubt that is going to promote anybody, given how lengthy Google Lens has been accessible.

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The larger points behind the scenes
Why does Digital camera Management exist?
Digital camera Management is a brilliant addition in idea, however its implementation solely reinforces the concept Apple was searching for one thing to differentiate the iPhone 16 aside from a sooner processor and Apple Intelligence. Extra charitably, you might say that it is a first-generation experiment meant to put the groundwork for one thing higher, but nobody desires to be a guinea pig once they’re spending upwards of $800.
The tech could also be symptomatic of two interconnected issues at Apple: characteristic creep and a scarcity of significant innovation. Apple is notoriously reluctant to swing for the fences, preferring to let corporations like Google, Meta, and Samsung take greater dangers on issues like foldables and AR glasses. That is what results in characteristic creep — within the absence of main enhancements, Apple must make a bunch of smaller ones to justify taking your cash.
There are solely so many helpful smartphone options that are not area of interest, and each addition makes an iPhone that rather more sophisticated to be taught.
Creep is unsustainable. There are solely so many helpful smartphone options that are not area of interest, and each addition makes an iPhone that rather more sophisticated to be taught. I might wager that the majority iPhone 16 house owners do not perceive the basics of Digital camera Management, not to mention how one can customise it, say by enabling AE/AF Lock (computerized publicity/computerized focus lock). If you do not know what “AE” and “AF” imply, that is precisely what I am speaking about.
Check out the iOS 18 Settings menu — it is so chock-full of choices that it is tough to find a few of them with out looking out by identify. That is the antithesis of Apple’s outdated “it simply works” philosophy.

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The possibilities of defeating characteristic creep
Do not maintain your breath
There is no signal Apple goes to vary course anytime quickly. Its conservative improve technique can partly be attributed to a widely known obsession with revenue margins — the iPhone stays Apple’s principal income, so any sacrifice in margins has an outsized affect, probably costing it billions of {dollars}. It is not prepared to spend on radical new options usually. Certainly, essentially the most vital rumored change for the iPhone 17 is the addition of a thinner “Air” model, and even that will make some compromises to maintain its worth down.
So far as Digital camera Management goes, it is most likely right here to remain. Probably the most we are able to hope for is that Apple will decelerate characteristic creep, engaged on streamlining the options it already has, whereas saving new efforts for issues which have a significant affect. Capturing pictures with Digital camera Management ought to really feel like a professional mirrorless digicam — and hey, in some unspecified time in the future, perhaps Apple will resolve to provide us the two-day battery life we have all the time needed.

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