An alternative choice to TikTok is choosing up steam within the US

TikTok’s ban in the US is quick approaching on January 19 except the US Supreme Court decides to intervene, and plenty of customers could possibly be searching for a brand new different to the app in per week’s time. YouTube Shorts or Instagram Reels may show to be well-liked alternate options. Nevertheless, one other app has not too long ago entered into the limelight.

The Chinese language short-form video app Xiaohongshu presently holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is called RedNote in English and has options much like TikTok (through TechCrunch). The app began gaining traction after TikTok creators really helpful it to their followers.

“Xiaohongshu is a way of life platform that conjures up individuals to find and join with a spread of numerous existence, the place over 300 million customers each month share their life experiences,” the app’s description reads.

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What’s Xiaohongshu?

The app has been steadily rising because it got here out in 2013

Xiaohongshu

Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a format and have set harking back to Pinterest, TikTok, and Instagram. The app is considered as China’s model of Instagram, with 300 million month-to-month energetic customers, 79 % of that are ladies.

The app is fairing effectively financially, and in 2024, it’s projected to have elevated its income to over a billion {dollars} (through Bloomberg). Nevertheless, if the app features traction with English customers within the US after the shutdown of TikTok, it may discover itself falling beneath the scrutiny of US authorities like TikTok did.

It is attainable Xiaohongshu’s present recognition could possibly be short-lived, however solely time will inform. TikTok’s largest competitor within the US, Instagram, is dealing with criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform could be adjusting its content moderation policies, and eliminating third-party fact-checking.

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